WordPress & WooCommerce, kept fast and profitable.
A decade of keeping WooCommerce stores fast, stable, and quietly making more money. And lately, wiring AI agents into the parts nobody enjoys doing by hand. The technical side of WooCommerce, where the revenue actually moves.
A store is a machine that turns traffic into revenue. When it’s slow, fragile, or held together with plugins nobody understands, that machine leaks money, usually quietly, usually at the worst possible time.
I’ve spent a decade as the technical partner to WooCommerce store owners, including stores doing tens of millions in combined revenue. I know what actually breaks e-commerce, what it costs the owner, and how to head off the 3am phone call. Here’s where that work usually lands.
Keeping the store alive
The unglamorous work that guards revenue on the technical side, so the store stays up, fast, and safe while you run the business.
- Uptime & performance monitoring, with alerts before customers notice
- Safe updates across core, themes, and plugins, always tested, never blind
- Backups, security hardening, and a plan for when something goes wrong
- Watching the numbers that mean revenue, not just server graphs
Pulling revenue up from the traffic you already have
The handful of things almost every store should have and most don’t. Each one is a known lever on revenue, set up properly, then measured.
- Abandoned-cart and win-back email flows that recover lost orders
- Retention & repeat-purchase nudges for the customers you already have
- Analytics you can trust: real visitor and revenue tracking, not guesswork
- Re-targeting foundations done right (clean data, correct events)
- A revenue dashboard that tells you what’s working at a glance
Custom development & AI agents
When off-the-shelf runs out, I build the missing piece. And increasingly, I let an AI agent run the repetitive parts unattended.
- Checkout, pricing, and subscription logic tailored to how you sell
- Integrations with your ERP, CRM, fulfilment, or accounting
- AI agents for support triage, catalog work, and routine reporting
- Automating the busywork that’s eating your team’s week
Want a second opinion?
After hundreds of stores, most problems are a version of something I’ve seen before. Two or three sentences about yours and I’m happy to point you in the right direction.
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